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10 Ways to Promote Your Gig

Whether you're an aspiring musician or an experienced local band, playing gigs is one of the best ways to get your music heard -and have fun. However, sometimes with the overwhelming number of events and programs competing for attention, it's too easy to get lost in the shuffle. That's why it's important to know how to effectively promote yourself and ensure that your show stands out from the crowd while gathering one. In this blog post, we'll go through some suggestions on how to successfully promote your gig and make sure everyone knows when and where you're performing!




  1. Start by creating/updating your online profile that accurately represents your music;

  2. Create a link/a way for people to purchase tickets; make sure to list all your contact information, including social media profiles.

  3. Make a list of venues and publications that would be a good fit for your gig and contact them;

  4. Tag the venue in your posts; they might share and help you reach their audience as well;

  5. Share links to your music on social media and other websites. Create a Facebook event page, maybe even invest a few ££ in social media advertising;

  6. Attend local events and meet-ups to network with other musicians and follow up;

  7. Spread the word online AND offline – hit up the local press, post in forums and on message boards, put up posters around town;

  8. Take lots of photos for future use;

  9. Continue to promote your gig even after it has taken place, and thank everyone who helped;

  10. Stay positive and be patient – Edinburgh wasn't built in a day. And we are here to help as well!

BONUS: Tag us in your Edinburgh gigs, and we'll help spread the word.




Promoting a gig can be challenging but always worth it. From creating eye-catching posts for social media to making new connections, there are endless ways that you can optimize your gig promotion efforts. You may have to experiment with different strategies to find those that work best for you and your audience. Keep pushing forward and take risks by trying unique ideas – you never know who might be interested in attending or helping out at your next gig.


Remember that even small tasks, such as contacting local media outlets or reaching out on social networks, can yield huge returns. As long as you keep experimenting and don't give up- nothing should hold you back from letting everyone know how awesome you and your music are.


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